About Augeo Asset Management Pvt. Ltd.

Augeo Asset Management Pvt Ltd is a novel offering from the house of Shriram Automall India Limited (SAMIL) aimed at bringing efficiencies in the supply chain across verticals. Be it the NPA of Banks, Cases under NCLT, or recurring scrap generated by organizations.

With in-house specialists from the domains of legal, real estate, recycling, banking, and finance, Augeo has come of age in providing end-to-end solutions to clients. Augeo works in tandem with various organizations as an extended arm to reduce redundancies by facilitating speedier and more efficient asset monetization.

'Augeo' in Latin means “Auction". With in-house technical expertise, Augeo has introduced the auction engine 123done.in which is capable of handling varied auctions in various verticals. On 123done.in, we have had auctions worth thousands of crores every year.

Who we are

Real Estate Auction
Industrial Auction
Disposal and Asset Recovery

Meet The Management

We Are A Bunch Of Hard Working Team

Sameer Malhotra Director & CEO, SAMIL

Mr. Sameer Malhotra is the Director and Chief Executive Officer (CEO) at Shriram Automall India Limited (SAMIL). He pursued his graduation from University of Delhi and later joined the Institute of Cost and Work Accounts of India (ICWA). He further completed his post-graduation in Financial Management from Sardar Patel College of Communication and Management. Before establishing Shriram Automall India Limited, Sameer worked for over 5 years as the Country Manager and Director, Asia Subcontinent, for Ritchie Bros. Auctioneers (RBA). He also has a decade long experience in heading several divisions of SREI Infrastructure Finance Limited (SREI), India’s largest finance and rental group focused on infrastructure equipment as Sr. Vice President. Sameer’s strong acumen in strategic analysis and focused management has contributed immensely to the business expansion of Shriram Automall India Limited, Ritchie Bros. Auctioneers and SREI Infrastructure Finance Limited.

Kalyan K Malla Non - Executive and Non- Independent Director

Mr. Kalyan Kumar Malla is a Non- Executive and Non- Independent Director of our Company. Mr. Kalyan is the Chief Accounts Officer of SAMIL Group. He is a seasoned professional with over 28 years of experience and associated with the group since 2001 in managing accounts, admin, business analysis and audits. He expertise in creating process flows, cost optimization and IT system upgradation. He has been recognized as 'Employee of the Year' in 2012, 'Innovator of the Year' in 2016 and 'Best Team Support Functions' in 2015 & 2017. His team received 'Team of the Year' award in 2022. He holds a diploma in General Management from IIM Lucknow and CMA Inter (2001).

Phalguni Hari Pillai Non-Executive and Non - Independent Director

Ms. Phalguni Hari Pillai is a Non- Executive and Non- Independent Director of our Company. She is Chief Sales Officer (CSO) of CarTradeExchange.com which is a state-of-the-art online auction portal of Shriram Automall India Limited (SAMIL). She is currently responsible for banks, online operations, insurance and BMT at CarTradeExchange. With a journey of over 11 years in the group, she started as sales executive and reached the position of Chief Sales Officer. She holds a Post Graduate Diploma in Sales & Marketing along with Business Development and General Management Programme from IIM Lucknow. She has professional experience of over 21 years in multiple industries including Health and Fitness, F&B, Media publication and Automobile auction business. She was honoured with 'Employee of the Year' award in 2016 and 'Innovator of the Year' award in 2021. She has in-depth customer relationship and employee management skills which made here climb through the corporate ladder. She is a diligent, smart worker, dedicated and has a go getter personality.

Reema P. Desai Non-Executive and Non - Independent Director

Ms. Reema P. Desai is a Non- Executive and Non- Independent Director of our Company. She is the Company Secretary of Shriram Automall India Limited. She holds a bachelor's degree in commerce from the University of Mumbai and is an associate member of the Institute of Company Secretaries of India. Additionally, she has a bachelor's degree in law from the University of Mumbai. With an overall experience spanning two decades, Ms. Desai has amassed over 13 years of diversified experience with Shriram Finance Limited (formerly Shriram Transport Finance Company Limited) in the fields of Corporate Secretarial and General and Commercial Laws. Throughout her career, she has adeptly handled Corporate Governance matters, complex Secretarial and Legal Transactions, Mergers and Acquisitions, and advised shareholders with a focus on compliance and integrity. She served as the Company Secretary of Shriram Equipment Finance Company Limited for over four years, before joining Shriram Automall India Limited as the Company Secretary.

J.V. Sudhakar Chief Operating Officer, SAMIL

J.V Sudhakar is a mechanical engineer by Bachelors, PGDBM/MBA in Marketing & Finance with a total experience of over 22 years in Shriram Group, spanning across commercial vehicle loans, credit & recovery. He is proficient in creating policies, processes and their implementation related to business operations of Shriram Automall India Limited. For over 11 years, he is responsible for business operations in Pan India through Automall business units and bidding event management. He innovates policies and processes related to business operations of Shriram Automall and its implementation. With his strong business acumen, he was awarded with 'Innovator of the Year' in 2016 and 'Employee of the Year' award in 2021. His areas of interest are - Bidding events operations, policy guideline, business management and commercial vehicle loans.

Manish Panjwani Chief Technology Officer

Manish is a techie by passion and digital native. He has architected award winning products to building tech Organisation. Manish have led world's renowned technology initiative for many Bluechip clients such as Canon, Learning.com, Pearson etc. From finTech and edTech CEO to presently for last 4+ years as Chief Technology Officer with Shriram Automall India Limited group companies - leading tech innovation led business growth for the company. He has been awarded as 'Employee of the Year' in 2022. He is a writer and a speaker on Artificial Intelligence, Data Science, Cyber security, Blockchain, Metaverse, Digital first, Super apps, AutoTech as well as a Leadership Mentor with tier-1 tech-colleges in India.

Vibha Sarin Prabhakar Chief Experience Officer

Ms. Vibha Sarin Prabhakar is the Chief Experience Officer at Shriram Automall India Limited. She is responsible for Stakeholder Engagement & Retention, Demand Generation & Branding initiatives for all Group companies of SAMIL. She has over 22 years of Global exposure in Transforming Organisations through Smart Business Development, Leading Offline and Digital Operations, Customer Experience, Digital Marketing, Media and Partner Relationship Management. Vibha has worked in Multi-National and Indian Companies both in India & abroad like GE, Convergys, ICICI Bank, ABN AMRO, Royal Bank of Scotland, MMTC-PAMP and eJOHRI. She has a layered exposure as an alumna of London Business School, Wharton-USA, IMD-Switzerland, INSEAD-France. She has been a Keynote Speaker at various industry forums & panel discussions.

Sunil Chopra Business Head, Legal

Mr. Sunil Chopra is a strategic and proactive professional with abilities in managing legal issues and providing Legal strategy, planning, operations, management, training & development and client servicing with focus on continuity of business and profitability with diverse experience of 20+ years in the Service Sector, Real Estate & Infrastructure, Tax & Accounts Management. Currently working as a Business Head-Legal with Shriram Automall India Limited for the last 10 years, he has vast experience in handling diversified portfolio which includes Contract Management, Litigation, Real Estate, Disputes, Compliance, Merger & Acquisition. He has close relation with legal fraternity across India. He possesses a strong commercial outlook and excellent interpersonal and intercultural skills. He applies a strategic approach to law and like working in a dynamic, fast-paced environment. He has a deep interest in researching and evaluating different risk factors regarding business decisions and operations.

Gaurav Namboodiri Business Head, Property

With 13 years of experience in business operations and client relations, and holding an LLB, BBM, and an MBA in Marketing, he currently leads Augeo Asset Management as the Head of Business. His expertise lies in managing the 6 P's—Product, Price, Place, People, Process, and Presentation. Recognized as Adroit Leader of the Year for 2022-23, he has consistently driven significant revenue growth, expanded business operations, and secured top-tier B2B clients. His data-driven approach, coupled with his ability to lead cross-functional teams, has been instrumental in delivering outstanding results. Notable projects under his leadership include the Royal Enfield Re-Own Journey and the Digital Customer Journey, which have streamlined the vehicle exchange and valuation processes. Additionally, he spearheaded the development of the Price Prediction Tool, a sophisticated algorithm that ensures accurate and equitable valuations. As a visionary leader, he is committed to leveraging technology and innovation to shape the future of the automotive industry.

Our Clients

Axis Bank
ICICI Logo
Bajaj Housing
Poonawala
Au Bank
Clix Capital
Tata Capital
BMW
Aditya Birla
PNB
Hero Housing
Encore ARC
Tafe Logo
ICICI Logo
V-Guard Logo
Ultratech Cements
Gati Logistics
Ministry of Home Affairs
Eicher
KEC International

Our Group Companies

  • Adroit Auto Logo
  • Car Trade Logo
  • Shriram Automall India Ltd. Logo
  • The PriceX Logo

Testimonial

  • Mr. Jaswinder BakshiDeputy Vice President, Tata Capital
  • Mr. R. NandagopalCEO, Greaves Cotton Limited
  • Mr. Subhash KediaDirector, Shakti Commodities Pvt. Ltd

I was amazed to see the price of our pre- owned vehicles and equipment going beyond our expectations through SAMIL. Due to a perfect mix of its various bidding platforms, we prefer SAMIL as a one-stop solution to our needs.

In the volatile business scenario of today, every business is looking at innovative and non- conventional customer outreach methods. Working with SAMIL has been an effective route for us to connect and engage with a new set of potential customers......

An association with SAMIL’s bidding platforms has always earned a best price for our equipment. According to me, this method of disposing pre- owned equipment is highly effective as it attracts a large number of audiences through SAMIL.

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